What happens between
a logo and a parcel.
No inventory, no minimums, no design round. Four minutes to a live store, then nothing to do until someone buys something — and even then, nothing for you to do.
1 You upload a mark
A PNG, JPEG or WEBP, up to 1.8 MB. A transparent PNG is best. If you give us your website we read it for your colours and type, but your mark decides the palette, not your marketing site — those disagree more often than you would think, and the mark is the thing going on the garment.
2 We create your store
Your four pieces are built with your mark embroidered on the garment — real images of real garments, not your logo pasted onto a stock photo. It takes a few minutes.
You can close the tab. The build carries on and the link keeps working.
3 Your store goes live on its own address
yourbrand.yoursewn.store, with its own certificate, provisioned automatically. Real
cart, real checkout, real order numbers starting at SEWN-XXX-0001. You also get a
private dashboard link: live orders, editions remaining, CSV export, and an embed snippet for your
own site.
4 Someone buys something
Their card is charged. Only then does it reach production, with your mark, their size and the right colours specified for that exact order. Nothing is bought, embroidered or shipped on an unpaid order. You are not asked for money at any point in this and you never hold stock.
5 It ships
Made and posted direct to the buyer, shipping charged at cost. You do not touch it. You get the notification and the order shows up in your dashboard. We ship within the United States; there is a waitlist at checkout for everywhere else.
The pieces, and why these
AS Colour blanks, embroidered rather than printed. Embroidery is the whole point: a printed tee is a print-shop order, and a printed logo is what makes company merch feel like company merch.
| Piece | Blank |
|---|---|
| The Cap | Six-panel, low profile, curved peak |
| The Crewneck | 290gsm cotton-rich fleece, regular fit |
| The Tee | 180gsm combed cotton, regular fit |
| The Tote | Heavy canvas carry-all |
No retail price is published here, because it is not ours to set. Each store is priced automatically when it is built — premium AS Colour blanks and embroidery all in, with shipping charged at cost. Free stores sell at cost; we make our money on the subscription. On Premium you set your own prices and keep the margin above the make fee. The real figures appear on your own store the moment it is live.
Every piece is a numbered run of 100. When a run is gone it is gone, and the number is printed on the card as it sells. Premium and Enterprise add pieces beyond these four.
What it costs you
Nothing to start, and no setup fee. Plans are on the pricing page and the free one is a real store, not a trial.